Global Initiatives Council

Date: June 21, 2017Time: 9:30 am - 10:30 am
Location:  Show map L.A. Area Chamber
350 S Bixel St.
Los Angeles, CA 90017
Contact: Jasmin Sakai-GonzalezPhone: 2135807569Email:


Join the Global Initiatives Council for a session focused on the implications of the NAFTA renegotiation.
Regional Impact of the Renegotiation of the North American Free Trade Agreement (NAFTA) 
June 21, 2017
9 a.m. Registration
9:30 - 10:30 a.m. Program
L.A. Area Chamber
350 S. Bixel St.
Los Angeles, CA 90017
The Trump administration has officially informed the U.S. Congress of its intent to renegotiate the North American Free Trade Agreement.

Newly confirmed U.S. Trade Representative Robert Lighthizer has suggested the White House will pursue a course of "modernizing" NAFTA, rather than pulling out of the agreement. 
NAFTA took effect in January 1994. At that time, the following companies and the sectors they represent were not in existence:
  • Amazon
  • Google
  • Tesla
  • Uber 
Since then, manufacturing and technology have rapidly evolved and rules of origin may no longer be applicable. Supply chain management has become more integrated, the logistics sector has evolved and professional services are now more important than ever in linking regional economies.                    
Join us as Joel Backaler, Managing Director of Global Marketing for Frontier Strategy Group provides an update on the potential regional implications of the NAFTA renegotiation:
  • How will the renegotiation affect the commercial and industrial interests of existing supply chains and manufacturers in North America?
  • What new trade and investment issues should be addressed in the negotiation?
  • How can California benefit from a modernized agreement?
The Global Initiatives Council works to create employment opportunities throughout Southern California by increasing exports, imports and foreign investment for companies of all sizes, and for the communities in which they conduct business.

Special Guest:
Joel Backaler
Managing Director, Global Marketing
Frontier Strategy Group
Joel Backaler is the managing director of global marketing for Frontier Strategy Group, the leading information and advisory services firm for executives doing business in emerging markets. He is the author of "China Goes West" (Palgrave Macmillan), an award-winning international business book that examines the global rise of Chinese firms. In addition to companies from emerging markets, Backaler has worked with many of the world's international brands including Cisco, Johnson & Johnson, Philips, HP and Danone.

He is a frequent contributor to media outlets such as The Financial Times, The New York Times, Bloomberg and the Harvard Business Review. He is also a sought after public speaker, with previous engagements at Princeton University, The London School of Economics, the Hamburg Summit, the Emerging Markets Summit, SelectUSA and numerous others.
Thank you to the 
2017 Global Initiatives Council sponsor: 
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For more information, contact the Director for the Center of Global Trade & Foreign Investment: 
Los Angeles Area Chamber of Commerce, 350 S. Bixel St., Los Angeles, CA 90017
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