Los Angeles Launches ‘Get in the Game LA’ Supplier Resource Hub as Part of a Comprehensive Initiative to Prepare Local Small Businesses for Procurement Opportunities Ahead of 2026 World Cup and 2028 Olympic and Paralympic Games

by L.A. Area Chamber

June 5 hosted by the Los Angeles Area Chamber of Commerce.

For Small Business Suppliers: 

• Supplier Finance: Next Street is working to develop an online capital marketplace where L.A. small businesses can be matched with disaster recovery grants and loans, as well as designing a new capital solution that could equip financial institutions to expand access to innovative products more tailored to the needs of the region’s supplier small businesses.

“Small businesses are at the heart of Los Angeles County’s identity—and its future. As we prepare to welcome the world to our region, we have a responsibility to ensure that the businesses shaping our neighborhoods also help shape the global stage. Especially now, as our communities recover from devastating wildfires, our small businesses and their families need us more than ever,” said Supervisor Lindsey P. Horvath. “That’s why I’m so excited this Hub is launching now—to expand opportunities for local entrepreneurs, to elevate their talents, and to connect them to the energy the Olympics will bring to LA.”

Through these multiple touchpoints, the Get in the Game initiative aims to provide tailored support to more than 1,000 small business suppliers, deploy more than $10 million in financing, and facilitate connection to more than $100 million in contracts for small and diverse businesses by 2030.

“Many small businesses have the capacity and drive to grow but often face structural challenges when trying to access large-scale opportunities,” said Nicole Williams, Executive Director of LISC LA. “Through innovative initiatives like Get in the Game, we’re working to make the procurement process more transparent and accessible for local enterprises and emerging suppliers.”

“For more than four decades, VSEDC has been rooted in supporting South L.A. businesses, including identifying their needs and connecting them to resources,” said Quentin Strode, President and CEO of Vermont Slauson Economic Development Corporation. “The Get in the Game LA Supplier Resource Hub will be able to provide these customized resources to many more businesses, including procurement matchmaking between buyers and suppliers, a game changer for businesses looking to access real opportunities.”

Small businesses can now visit the Get in the Game LA Supplier Resource Hub at www.getinthegamela.com to create a free account and complete a short onboarding process to unlock a personalized dashboard of recommended resources, advisors, and courses aligned with their growth stage and procurement goals. 

Additionally, Next Street invites L.A. based business support organizations to upload their own small business resources to the Get in the Game LA Supplier Resource Hub and join the more than 20 partners already onboard to offer services. Please email [email protected] to get started.

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About Get in the Game 

Get in the Game is part of a regional initiative that aims to connect small business stakeholders in the Greater Los Angeles Area with leaders in infrastructure, transportation, and tourism, to facilitate inclusive participation in L.A. 's regional supplier economy, especially ahead of major events and infrastructure projects.

About Next Street
For more than 20 years, corporations, governments, and philanthropies have hired Next Street to strengthen the small businesses they rely on. As a firm, Next Street provides end-to-end solutions — from ecosystem assessments and strategies to resource platforms and accelerators — for their clients to propel the small businesses in their communities and supply chains. Next Street solutions ultimately help small businesses, whether they are solo entrepreneurs or advanced suppliers, to unlock new revenue, build wealth, and reinvest in their communities.

The Get in the Game LA Supplier Resource Hub and the broader initiative are part of Next Street’s