Firefly, a mobile digital rooftop advertising startup, is providing organizations in L.A. with innovative new options for reaching target audiences. Firefly partners with existing, full-time rideshare drivers to deploy their smart screens in pedestrian-dense areas, providing an income-boost of up to 20 percent for participating ride share drivers and connecting businesses with customers. The company commits a minimum of 10 percent of their ad space to local nonprofits, and will soon be able to provide free wifi to passengers and share valuable data such as air quality and traffic patterns with city leaders. Learn more.
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