News / Press Release

More than 12,000 College-Ready Students, Parents Storm L.A. Convention Center in Search of 'Cash for College'

LOS ANGELES, CA — More than 12,000 Los Angeles area students — some joined by their parents — stormed the L.A. Convention Center Wednesday and Thursday in search of college financial aid opportunities.

The Cash for College: College & Career Convention provided financial aid workshops, college preparation workshops and an exhibit hall full of college and career representatives for students and their families in search of financial assistance at a time when resources are scarce, and demand is high.

“Now is the time for us to let our students and families know that if they want a college education, financial aid is available to them,” said L.A. Area Chamber Senior Vice President and UNITE-LA President David Rattray.  “This event is about giving hope to thousands of education-hungry Angelenos and letting them know college is within their reach”

Cash for College presented AB540 workshops, which focused on higher education opportunities for immigrant students.  Students also had a shot at 30 scholarships worth a total of $30,000 on the spot over the two-day event.

Organized locally by the L.A. Area Chamber of Commerce, Cash for College is supported by local partners such as the California Community Foundation, which presented a $25,000 check for scholarships.

“No young person in Los Angeles should be denied the opportunity to pursue their dream of higher education because of a lack of financial support,” said John Kobara, Executive Vice President & COO of the California Community Foundation.  “We’re pleased to be able to provide assistance at this time to deserving students and their families through L.A. Cash for College.”

The ninth annual Cash for College: College & Career Convention is sponsored by: Bank of America, College Access Foundation of California, The Kresge Foundation, Ralphs, The Sterling Foundation, Inc., L.A. Kings, Univision 34 KMEX and HOT 92.3 FM.


The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region.  For more information, visit