Los Angeles – For the June primary election, the L.A. Jobs PAC, sponsored by the Los Angeles Area Chamber of Commerce, joined in a strategic partnership with Rick J. Caruso and Los Angeles City Councilman Joe Buscaino to raise significant funds to drive a dynamic persuasion campaign effort for L.A. County Sheriff candidate Jim McDonnell. The independent expenditure (IE) campaign, managed by Los Angeles campaign consulting firm The Baughman Company, raised $260,000 from nearly a dozen donors to microtarget communications and persuade voters to support McDonnell.
Initial research and polling funded by the IE showed that although Jim McDonnell was well-regarded in his Long Beach home base, only 24% of the city’s voters were expected to show up for him at the polls. However, once the McDonnell record as a reformer and experienced law enforcement CEO was communicated to Long Beach voters, an expanded McDonnell vote was within reach. Starting with a narrowcast absentee voter target and shifting to a wider target of expected June 3rd voters all through May, the campaign implemented a strategic communications and microtargeted direct mail plan to drive McDonnell voters to the polls. To view a gallery of the mail pieces targeted at L.A. County voters click here (http://eviewer.co/prospectus/mcdonnell-pieces/index.html, http://eviewer.co/prospectus/superjumbo-la/index.html)
The result? 74% of Long Beach voters turned out for Jim McDonnell, swelling by three times McDonnell's initial level of support shown in polling before the implementation of the independent expenditure campaign.
The IE also took advantage of the strong public endorsement from District 15 Councilman Joe Buscaino by targeting voters in his district who ultimately showed high level support for McDonnell and helped drive up his overall percentage countywide.
“The L.A. JOBS PAC, Rick Caruso, Joe Buscaino, and all our IE partners believe strongly that Jim’s well-known record of integrity, successful reform, and unmatched management experience will allow him to bring a fresh start and a steady hand, to renew the public’s faith in the sheriff's department," stated Gary Toebben, President & CEO of the LA Area Chamber. “Our independent expenditure campaign, run by the Baughman Company, effectively and efficiently communicated the right messages to the right audience and the results speak for themselves.”
Established in 1999, the L.A. Jobs Political Action Committee (PAC) is sponsored by the Los Angeles Area Chamber of Commerce and governed by an independent Board of Directors. L.A. Jobs PAC aims to elect candidates who will place a top priority on job creation, business investment and fiscal solvency. The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region. For more information, visit www.lachamber.com.
The Baughman Company is a nationally acclaimed California based political strategy and persuasion mail firm that has been helping California candidates win for nearly 20 years. The Baughman Company served as the sole direct mail consultant for Hillary Clinton’s presidential campaign, nationwide and in California, helped elect and re-elect California members of Congress like Raul Ruiz, Jerry McNerney, George Miller, and Jim Costa, and was instrumental in winning ballot initiatives like Prop 35, the anti-sex trafficking measure, and Prop 39 that beat back Big Oil. The firm has offices in San Fransico, Los Angeles, Washington DC, and Maine. For more information, contact, www.baughmancompany.com.
The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region. For more information, visit www.lachamber.com.