With 13th Annual College & Career Convention, L.A. Area Chamber and UNITE-LA Surpass 230,000 Students Served

More than 10,000 local, low-income students were served by the Cash for College program during the two-day event at the Los Angeles Convention Center

November 5, 2014 10:00 am

Los Angeles — The Los Angeles Area Chamber of Commerce and its strategic partner UNITE-LA surpassed more than 230,000 students served over the course of 13 years during Cash for College’s 13th Annual College & Career Convention held on November 5 and 6. The two-day event drew more than 10,000 local, low-income middle and high school students to the L.A. Convention Center in search of an inside look at how to maximize their federal and state financial aid.

“We take a cradle-to-career approach to workforce development because we believe that is the most effective way to ensure regional economic prosperity,” said David Rattray, L.A. Area Chamber senior vice president of education & workforce development. “Our Cash for College program on average leverages $45 million in financial aid annually, making post-secondary educational opportunities a reality for low-income students.”

During the convention students had the opportunity to speak personally with college and university admissions representatives, financial aid providers and community-based organizations as well as attend financial aid and college life seminars. A separate Family Night was held Wednesday night giving parents an opportunity to attend the event with their children and learn more about the college application process.

Information was also made available to students on recent legislation such as the California Dreamer Loan Program, an act that will allow undocumented students to access $9.2 million in state funds set aside specifically for the student loan program; increases in funding for Cal Grant B, a grant program that awards low-income college students with money for access costs, including living expenses and tuition and fees, in their second year of school; and the Middle Class Scholarship Act, which provides college funding for families who earn between $80-150,000 a year and aren’t typically eligible for federal and state grants.

Cash for College is sponsored by the City of Los Angeles, ECMC, The Kresge Foundation, Bank of America, California Student Aid Commission, Wells Fargo, Ralphs, AT&T, Youssef & Kammel Mawardi Fund, AEG, Community Foundation of the Verdugos, Microsoft, Southern California Edison, State Farm Insurance, Los Angeles Convention Center and La Feria.

For more information on Cash for College and the College & Career Convention, visit www.lacashforcollege.com or www.lachamber.com.


The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region. For more information, visit www.lachamber.com

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