New team to expand and enhance the Chamber's business development and marketing capabilities
Los Angeles (OCT. 31, 2019) – Today, L.A. Area Chamber President and CEO Maria S. Salinas announced additions to her team in the Chamber’s business development and marketing area, key roles to expand and enhance the Chamber’s capabilities. Salinas is building a team to deliver on the vision set by the Board of Directors last month.
Martin Breidsprecher has joined the Chamber as the Chief Business Development Officer. In his new role, Breidsprecher will be responsible for a portfolio that will include corporate and member relations, sales, strategic partnerships, marketing and communications. He will play a lead role in implementing a strategy to amplify the Chamber’s work, expand member engagement and develop partnerships with emerging business sectors. He will report to Salinas and will work closely with her to assist in providing overall strategy across the Chamber.
Breidsprecher brings an extensive background in finance, strategic business planning and business development, sales and marketing to the Chamber. He is the former COO of Azteca America TV with over 12 years of experience in business development and strategy. Fluent in English, Spanish and German, he has a bachelor’s degree in Industrial Engineering from Universidad Iberoamericana in Mexico City, and an MBA from UCLA Anderson School of Management.
Shannon Smith has joined the Chamber as the Vice President of Marketing. In her new role Shannon will report to Breidsprecher and oversee the marketing and communications functions at the Chamber. She will guide the Chamber’s digital presence, brand management and develop new communication avenues. She brings more than 15 years of marketing and communication experience, developing global initiatives in dynamic and impact focused environments and has extensive experience in strategy development, digital marketing, brand construction, social media, strategic partnerships, long-term campaigns, storytelling, and communications.
Prior to her new role at the Chamber she led marketing strategy development for various technology forward organizations, start-ups and non-profits.
Pat Clark has been promoted to Vice President of Member Relations. In her new role Pat will report to Breidsprecher to solidify partnerships with the Chamber’s membership and will be key to engaging members within the framework of the Chamber’s bold new vision. As the Chamber launches into the next phase of growth, Pat will lead the modernizing of the Chamber’s membership systems to enhance engagement and align programming to deliver value to members.
Over her 39-year career with the Chamber, Pat has been instrumental in onboarding new members and supporting retention efforts. She has a deep and highly valued understanding of the Chamber, its members, and how to help them grow.
Clark is a member of the American Chamber of Commerce Executives (ACCE), Western Association of Chamber Executives (WACE) and served on the Board and is former Chair of the Southern California Association of Chamber of Commerce Executives (SCACCE). She is a 2008 graduate of the Western Association of Chamber Executive’s ACADEMY, a three-year program on chamber management.
“As we embark on a bold new vision for the L.A. Area Chamber and the entire Los Angeles region, I am excited with our new business development and marketing team who will help drive our capacity to serve and grow members. The Chamber has a deep legacy of impact and I am confident that this team will continue to deliver results,” said Maria S. Salinas, President & CEO. “I have tremendous confidence in Martin, Shannon and Pat to work cohesively as a team to build upon this organization’s outstanding legacy, expand our impact not only in this region, but also across the state, this nation and around the world.”
About Los Angeles Area Chamber of Commerce
The Los Angeles Area Chamber of Commerce represents the interests of business in the Los Angeles region. The Chamber’s mission is to design and advance opportunities and solutions for a thriving regional economy that is inclusive and globally competitive. Founded in 1888, the Chamber is the oldest and largest business association in the region. Its member companies work together to promote a prosperous economy and quality of life in the Los Angeles region.
For more information, visit www.lachamber.com.