June 2014 - in this issue...


Trade Commissioners Corner


On Your Radar

Community Events

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Trade Intelligence Brief 

Chamber members receive tools to access global opportunities and strengthen their business.
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Center for Strategic & International Studies, Americas Program


Doing Business

Institute of the Americas

Invest In America


Los Angeles Regional Export Council

Office of the United States Trade Representative

U.S. Dept. of the Treasury - Alcohol and Tobacco Tax and Trade Bureau

U.S. Department of Commerce - International Trade Administration

U.S. Chamber of Commerce

U.S. Customs and Border Protection

U.S. Food and Drug Administration

World Trade Organization

World Economic Forum 


The Chamber is proud to offer eCertify technology as our standard to process Certificates of Origin. With eCertify, exporters and freight forwarders have a seamless and streamlined electronic solution providing real value in cost savings and efficiency gains. Get started today.

Read more on the process behind issuing Certificates of Origin.  
Trade news from around the world
Once a month, the L.A. Area Chamber produces an email brief that includes trade news from around the world. The brief is a Global Trades Council exclusive email benefit that is later published online. Read more.

Chamber welcomes Etihad Airways President & CEO

The Chamber, together with the U.S.- U.A.E. Business Council, hosted a luncheon honoring James Hogan, president and CEO of Etihad Airways. The event, attended by more than 150 business executives, marked the launch of non-stop Etihad Airways flights between Abu Dhabi, United Arab Emirates and Los Angeles. Chamber President & CEO Gary Toebben welcomed special guests, including, L.A. Mayor Eric Garcetti; Ambassador Yousef Al Otaiba, United Arab Emirates Ambassador to the United States; Ambassador Michael H. Corbin, U.S. Ambassador to the United Arab Emirates; and the new United Arab Emirates Consul General to Los Angeles Abdulla AlsaboosiContact Carlos J. Valderrama, 213.580.7570.


California-Mexico Mission, July 27-30 

This summer, Gov. Jerry Brown will lead an historic trade and investment mission to Mexico. Along with senior members of his administration, Gov. Brown will travel to Mexico City to build on the momentum initiated last year in China. Mexico is California's largest export market. The Chamber is partnering with the California Chamber of Commerce for its statewide effort to recruit business trade delegates. View more information or contact Carlos J. Valderrama, 213.580.7570.
Chamber participates in the World BASC Organization event in Los Angeles
Chamber Senior Vice President of Global Initiatives Carlos J. Valderrama spoke to World Business Alliance for Secure Commerce (BASC) member companies from Latin America visiting Los Angeles. Valderrama discussed U.S.- Latin America trade opportunities and the role that L.A. plays in this commercial and industrial exchange. An international business alliance, BASC promotes secure international trade in cooperation with governments and international organizations. The nonprofit is a private sector-led and controlled coalition supported by the U.S. Customs and Border Protection (CBP) since its creation in 1996. More than 2,500 companies are certified by the organization, and it operates in 13 countries in Latin America and the Caribbean. 
LARExC appointed as secretariat
The Los Angeles Regional Export Council (LARExC), a Chamber initiative, has been appointed as the secretariat for Southern California for the China Provinces - California Joint Working Group on Trade and Investment Cooperation. This Memorandum of Understanding was signed by Gov. Jerry Brown and the Chinese Ministry of Commerce during the governor's visit to China in 2013. As a secretariat, LARExC will facilitate trade and investment between seven Chinese provinces and the five counties in Southern California. The Bay Area Council in San Francisco is the secretariat for Northern California. Contact Carlos J. Valderrama, 213.580.7570.  
2014 World Trade Week Chair receives proclamation from City of Los Angeles  

World Trade Week (WTW) Chair Ken Miranda, vice president or corporate operations, Owens & Minor Distribution, Inc., recently received a proclamation from the City of Los Angeles honoring his leadership during the annual celebration of WTW in Southern California. Stephen Cheung, director of international trade, presented the proclamation on behalf of Mayor Eric Garcetti. The event also marked the passing of the gavel to 2015 WTW Chair, Caroline Brown, Bank of America, Merrill LynchContact Aaron Borboa, 213.580.7511

View a special 2014 World Trade Week message from Ambassador Michael Froman, U.S. Trade Representative (USTR).


Asia-Pacific Economic Integration Conference, June 12 

The Asia-Pacific Economic Integration Conference sponsored by the Japan External Trade Organization (JETRO) Los Angeles will be held on Thursday, June 12, 1-4 p.m. at the Millenium Biltmore Hotel.

The keynote speaker Hiroyuki Ishige, chairman of JETRO, and panel discussion members drawn from academia and the private sector will provide an overview and insight into the regional economic integration of Asian economies and Japan's role as a gateway to these markets. This conference will focus on recent issues such as the Trans Pacific Partnership negotiations and the economic perspectives from major economies in Asia.

Register today for this unique opportunity to expand your business and increase your knowledge of pertinent issues affecting Japan, the U.S. and other Asian economies.


Pacific Alliance 

By: Ricardo Romero, Director, Trade Commissioner of Peru in Los Angeles

Bringing together four of Latin America's most market-oriented economies, the Pacific Alliance (PA), proposed in 2011 by Peruvian President Alan Garcia, has become a dominant force in Latin America. It has attracted regional attention, with Costa Rica and Panama poised to join Peru, Colombia, Chile and Mexico as its newest members, as well as worldwide recognition, counting with 30 observer states from around the world.

With an estimated population of 216 million, a combined GDP that would make it the 8th largest economy in the world, and an average annual growth rate of close to 5 percent, its appeal is great and lies in the fact that it is more an economic alliance than a regional one, with members sharing key economic fundamentals, further strengthened by the number of individual free-trade agreements held by each. 

Its achievements make this alliance unique. Since 2011 it has been successful in the integration of the stock markets of Chile, Peru and Colombia (with Mexico's incorporation to be completed this year), and among members, a reduction of 92 percent of tariffs and visa-free travel.

This alliance offers great opportunities for the Los Angeles entrepreneur. For example, in 2013, out of the U.S.'s total exports to Peru, only 3 percent originated in the L.A. area while Houston accounted for the most, at 28 percent. Since joining the PA and thanks to its own FTAs, Peru's consumer base has grown, making it an ideal destination for an increase of U.S. exports, offering one of many opportunities to explore within the Pacific Alliance. As the world has done, it is important to acknowledge the strength and potential of this alliance just south of us, and to take full advantage of what this economic force has to offer. 


Gene Seroka nominated by Mayor Eric Garcetti to lead Port of Los Angeles

On May 27, Mayor Eric Garcetti nominated Gene Seroka, an executive with APL shipping line, as the next executive director of the Port of Los Angeles. "Mr. Seroka's private sector experience in the international shipping business will serve the Port of Los Angeles well in the increasingly competitive business of international trade. He has worked and lived throughout the world and will bring a global perspective to America's largest port," said Chamber President & CEO Gary Toebben. "His experience in management, operations and marketing also give him the tools to provide a guiding hand to all aspects of the port's responsibilities." Read more.
Grow Your Business Through Exports, March 6 - July 24      

Asia-Pacific Economic Integration, June 12  

To submit an event or for more information on any of the information in this newsletter, contact Aaron Borboa, 213.580.7569.
The Chamber is proud to be a partner of California STEP. The California State Trade and Export Promotion (California STEP) project combines a network of state, federal, private and non-profit trade promotion activities, serving targeted industries, to drive exports for small businesses.
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