L.A. Area Chamber

    TUESDAY | Nov. 11, 2008





Coming up
at the Chamber

View all upcoming events on our Web calendar.

TUE | Nov. 11
Referral Network
Grow Your Business
more info

WED | Nov. 12
Aviation Committee Meeting
Featuring Los Angeles World Airports Executive Director Gina Marie Lindsey
more info

WED | Nov. 12
Business After-Hours Mixer
At the Staples Center with the Los Angeles Clippers
more info

FRI | Nov. 14
Health Care Committee Meeting
Featuring State Assemblymember Ed Hernandez
more info

MON | Nov. 17
Trade 101: Latin America
more info

TUE | Nov. 18
International Trade & Investment Committee Meeting
Featuring Dr. Richard Drobnick, University of Southern California and the National University of Singapore and the Association of Pacific Rim Universities (APRU)
more info

TUE | Nov. 18
Education & Workforce Development Committee Meeting
more info

FRI | Nov. 21
Accenture Pancakes & Politics Breakfast Speakers Series
Featuring the Hon. Isadore Hall, State Assemblymember-elect, and the Hon. John A. Perez, State Assemblymember-elect
more info

The Los Angeles Area Chamber of Commerce is the voice of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region. For more information, visit

350 S. Bixel St.
Los Angeles, CA 90017
213.580.7500 tel
213.580.7511 fax


At 10 a.m. this Thursday, Southern California will undertake the largest earthquake preparedness exercise in our nation’s history – the Great Southern California ShakeOut. The Chamber encourages businesses to participate in order to prepare your business and the families of your employees for a major disaster.

The ShakeOut scenario is based on a magnitude 7.8 earthquake striking on the southern end of the San Andreas Fault. This “Big One” will be a regional disaster 5,000 times greater than the 5.4 magnitude trembler that shook Los Angeles this past summer. It was developed by the nation’s leading scientists who project 2,000 deaths, 50,000 injuries and $200 billion in damages will result from the two-minute-long quake.

The Big One is inevitable. A major earthquake along the San Andreas historically happens once every 150 years. The last major quake was more than 300 years ago. There is a 99 percent likelihood of a 6.7 magnitude quake or greater along the San Andreas Fault in the next 30 years and a 46 percent likelihood of one 7.6 or greater, according to the U.S. Geological Survey.

Please take a moment right now to visit www.shakeout.org and learn how your business and your family can participate. The Web site details what to expect from the moment the shaking begins and how you, your family and your business can prepare to survive such a major disaster.

When is the last time your business had an earthquake drill? Do your employees know what to do? Do you have a supply of non-perishable foods and water? Do you have a first-aid kit and flashlights with batteries if the quake hits at night? Do you have a communication plan to help you and your loved ones connect in the hours after the quake? Do you have another copy of your customer records stored in a safe location outside the office? The timing of an earthquake is entirely out of our control, but planning for an earthquake is not. Failing to plan is a recipe for disaster — that is not a scenario that any business or family can afford.

And that's The Business Perspective.

Gary L. Toebben
President & CEO
Los Angeles Area Chamber of Commerce

The Business Perspective is a weekly opinion piece by Gary Toebben, President & CEO of the Los Angeles Area Chamber of Commerce, produced with the input of Samuel Garrison, Vice President of Public Policy.


by Gary Toebben, President & CEO, Los Angeles Area Chamber of Commerce

L.A. Business

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Los Angeles Area Chamber of Commerce, 350 S. Bixel St., Los Angeles, CA 90017
213.580.7500 | fax: 213.580.7511 | info@lachamber.com | www.lachamber.com

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