The Business Perspective

It is a core tenet of every action we take at the Los Angeles Area Chamber of Commerce that the best commodity is a job. A job allows us to stand with pride and be empowered to take care of ourselves, our families and our community. A job teaches young adults important values, and increases our individual and collective human capital.

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Since 2009 the Los Angeles Area Chamber of Commerce has worked in partnership with the United Way of Greater Los Angeles to pioneer a new approach to end chronic and veteran homelessness through the creation of permanent supportive housing. This effort, known as Home for Good, began with visits to other communities that were making progress in meeting this difficult challenge. Taking advantage of their lessons learned, Home for Good was born and in five years we have housed 9,305 chronically homeless and 14,094 homeless veterans. Key components of Home for Good’s success include a Coordinated Entry System and a Funders’ Collaborative that has invested more than $650 million.

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Advertising is essential for growing a business and our economy. More than 6,000 small and large businesses in Los Angeles use outdoor advertising as part of their strategy to market their goods and services. Outdoor advertising also creates thousands of jobs in our region for people who design and create the advertisements and for those who construct and service billboards and signage.

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It was exciting news yesterday that the Trans-Pacific Partnership negotiations among Pacific Rim nations have resulted in a final agreement. If ratified, this treaty would not only benefit the United States as a whole, but also uniquely and specifically the Los Angeles economy, which serves as the gateway to and from the U.S. for trade with these economies.

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