Get in the Game Initiative
The Get in the Game Initiative, led by the Los Angeles Area Chamber of Commerce Foundation, LISC Los Angeles, Vermont Slauson Economic Development Corporation, and Next Street, was launched in 2023 to connect economic opportunities with the diverse small business community in Los Angeles.
Sponsored by JPMorgan Chase, the initiative aims to help local small and diverse businesses access over $150 billion expected to flow through L.A.'s regional procurement economy as the city prepares to host global sporting events, including the 2026 FIFA World Cup, the 2027 Super Bowl, and the 2028 Olympic and Paralympic Games.
Through a multi-pronged approach, the initiative positions local businesses for success by connecting them to resources and serving as a coordinator for local supplier development and procurement efforts.
Components include:
- Supplier Development programs
- one-on-one advising
- cohort programs
- specialized curricula to prepare small business suppliers
- Supplier Finance Fund to provide financial institutions with tools for supply chain financing and innovative capital products
- Procurement Innovation Forum to create a community of practice around supplier diversity and sourcing strategies
- Procurement Matchmaking fairs that directly connect suppliers with buyers from both the public and private sectors, including organizers of mega-events and infrastructure projects
Within three years, the initiative seeks to provide tailored support to over 1,000 small business suppliers, deploy more than $10 million in financing, and build buyer-supplier networks that generate over $100 million in contracts for small and diverse businesses.
Join the Get in the Game Resource Hub, a digital platform designed to empower small and diverse businesses across the region. The resource hub provides small businesses with easy access to local advisors, training programs, technical assistance, and procurement insights.
Grant and Contract Opportunities
Resilient Business Advising Program
Offering personalized one-on-one business advising in critical areas such as marketing, access to capital (including loans), financial planning, tax advisory, and business development. Focusing on inclusivity and innovation, it ensures that businesses of all sizes, industries, and backgrounds have the tools and resources needed to succeed. Whether you are a startup or an established business, this program is designed to help you overcome challenges, seize opportunities, and achieve sustainable growth in a competitive marketplace.
Disclaimer: In consideration of the Los Angeles Area Chamber of Commerce Foundation (Chamber) furnishing technical assistance, you waive all claims against the Chamber, its personnel or advisors arising from this technical assistance.
Funded (in part) through a Grant with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
Funded in part through a Grant from the California Office of the Small Business Advocate.
SCALE: Success, Capital Access & Leadership for Entrepreneurs
Created by CalOSBA to help California’s diverse small businesses access resources to grow and create jobs. The Chamber Foundation partners in this effort by supporting underserved businesses with one-on-one coaching, loan application assistance, and funding awareness. Backed by the U.S. Treasury’s SSBCI program and $1.1 billion in federal capital, lenders aim to generate $18 billion in new small business loans.
Resource Guides
Stay connected with our Community Bulletin, your source for the latest events, funding opportunities, and updates impacting small businesses and local communities. Discover workshops, public announcements, and ways to get involved through volunteer opportunities. Don’t miss out on resources and programs designed to help you grow and thrive!