While summer is starting to wind down, the busiest consumer season is coming into sight. Now is the prime time to plan for how you and your business will stretch your budget to maximize your product or service's exposure throughout the entirety of the holiday season.

Lucas Vandenberg of global digital marketing firm Fifty & Five will lead the next Westside Connect, helping you to realize the value and potential of a well-crafted digital marketing plan during the holidays. The session will cover how to determine your key performance indicators (KPIs), identifying your unique story, and how to capitalize on low-cost marketing options and email marketing campaigns that drive sales.