Local Leaders Kick Off 'Season of Granting’ at Seventh Annual Cash for College: College & Career Convention


December 4, 2008

LOS ANGELES, CA – Today, civic, education and business leaders joined together to usher in the “season of granting” as thousands of Los Angeles students and their parents begin the 2009 college application process and make plans to finance higher-education.  The Seventh Annual Cash for College: College & Career Convention, coordinated by the Los Angeles Area Chamber of Commerce, will be attended by a record number of more than13,000 registered students and parents during the two-day event, December 4 and 5 at the Los Angeles Convention Center.
      
This year’s convention introduced the all-new Family Night, an evening program for middle school and early high school students and their parents seeking to get an early start on college planning.  Los Angeles City Council President Eric Garcetti, Los Angeles Community College District (LACCD) Chancellor Marshall Drummond, Los Angeles Area Chamber of Commerce President & CEO Gary Toebben, Univision Anchor Gabriela Tessier, and Hot 92.3 DJ Josepha Salinas addressed students and parents during Family Night highlighting the importance of making an early commitment to college.
      
“A college education is the gateway to a lifetime of career opportunities,” said Los Angeles City Council President Eric Garcetti. “The best time to plan and prepare for college starts in middle school so that students have the information, coursework and experience they need to get into the college of their dreams.  The Cash for College: College & Career Convention is the first step in planning for college and understanding the financial resources that are available to all students.”

In conjunction with this year’s convention, the Los Angeles Area Chamber of Commerce presented 10 students pledging to make an early commitment to college with a $1,000 Russell J. Hammer Scholarship.  Named after the late L.A. Area Chamber President & CEO Russell J. “Rusty” Hammer and champion of Cash for College, the new scholarship fund will provide students in Los Angeles County with additional resources to finance higher education.
      
“In Los Angeles and across the nation, today’s economy demands a skilled workforce,” said Los Angeles Area Chamber of Commerce President & CEO Gary Toebben.  “The L.A. Area Chamber is proud to be the lead organizer of Cash for College in Los Angeles as we work to help today’s students become the leaders of tomorrow.”
      
The Seventh Annual Cash for College: College & Career Convention is made possible through the generous support of event sponsors including: Bank of America; AT&T; College Access Foundation of California; Los Angeles Community College District; Los Angeles Trade Tech College; Microsoft; the Sterling Foundation; Verizon; ALL Student Loan; Ralphs; San Manuel Band of Mission Indians; and Univision. 



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