More than 14,000 Students and Their Families Attended Eighth Annual Cash for College: College and Career Convention

October 29, 2009 8:00 am

LOS ANGELES, CA – Today, more than 14,000 Los Angeles students and their parents began the 2009-10 college application process and made plans to finance higher education during the eighth annual Cash for College: College & Career Convention coordinated by the Los Angeles Area Chamber of Commerce. The two-day event is held annually at the Los Angeles Convention Center.

The convention included Family Night, an evening program for middle school and early high school students and their parents seeking to get an early start on college planning.  City, education and business leaders addressed students and parents about the importance of making an early commitment to college.

“Here in Los Angeles and across the nation, today’s economy demands a skilled workforce,” said L.A. Area Chamber President & CEO Gary Toebben.  “The L.A. Area Chamber is proud to be the lead organizer of Cash for College in Los Angeles as we work to help today’s students become the leaders of tomorrow.”

In conjunction with this year’s convention, the L.A. Area Chamber presented ten students pledging to make an early commitment to college with a $1,000 Cash for College Scholarship funded by the Russell J. Hammer Scholarship Fund.  Named after the late L.A. Area Chamber President & CEO Russell J. “Rusty” Hammer and champion of Cash for College, the new scholarship fund will provide students in Los Angeles County with additional resources to finance higher education.

The eighth annual Cash for College: College & Career Convention was made possible through the generous support of event sponsors including: the College Access Foundation of California, California Student Aid Commission, The Sterling Foundation, Inc., the Los Angeles Dodgers, Ralphs, Youth Policy Institute, USAFunds Univision and HOT 92.3 FM.


The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region. For more information, visit

Send this page to a friend

Show Other Stories

Alejandro Guzmán, 213.580.7544