News / Press Release

L.A. Area Chamber, Mayor Villaraigosa Announce 2010 Workshops to Help Students Find 'Cash for College'

LOS ANGELES, CA – The Los Angeles Area Chamber of Commerce joined Mayor Antonio Villaraigosa, Los Angeles Unified School District Board President Monica Garcia and Los Angeles Community College District Interim Chancellor Tyree Wieder to announce the 2010 Cash for College Financial Aid Workshops, which educate parents and students about the opportunities available through state, federal and private programs.

“We’re here today to tell students and their families that resources are available to help fulfill their dreams of a college education,” Mayor Villaraigosa said.  “If you’ve got the will and the heart to pursue an education, Cash for College can show you how.”

By attending Cash for College workshops, students and their families receive free, one-on-one professional assistance completing the Free Application for Federal Student Aid (FAFSA) and Cal Grant GPA Verification Forms, needed to qualify for more than $40 million in state, federal and other types of financial aid.

“These workshops really do make a difference for families who so often can get caught in all the ‘red tape’ involved in the financial aid process,” said L.A. Area Chamber President & CEO Gary Toebben.  “Here in Los Angeles and across the nation, it is imperative that we give our youth every chance to succeed.”

In addition to these services, students who complete their FAFSA and other forms will be eligible for new scholarship money — up to $4,000 in additional scholarships — through a national study in which researchers try to understand whether performance-based scholarships can improve retention and persistence among low-income college students.

The MDRC evaluation — made possible through grants from the Bill and Melinda Gates and College Access Foundations — will track scholarship recipients and non-recipients to compare outcomes on key indicators including enrollment, first year retention, academic performance and graduation.

Cash for College financial aid workshops will be held at various locations across the entire Los Angeles region throughout February and leading up to the March 2 financial aid deadline.  For more information on the Cash for College Financial Aid Workshops and to find a workshop nearest you, visit

Cash for College Financial Aid Workshops are made possible through the generous support of our sponsors and funders including the College Access Foundation of California, The Kresge Foundation, Ralphs, California Student Aid Commission, The Sterling Foundation, Los Angeles Dodgers, Los Angeles Kings, Youth Policy Institute and USA Funds.


The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region. For more information, visit

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Alejandro Guzmán, 213.580.7544
Mandy Denaux, 213.580.7532