Tenth Annual College & Career Convention Helps Connect More than 11,500 Students with Financial Aid Opportunities

December 8, 2011 1:00 pm

LOS ANGELES, CA — More than 11,500 Los Angeles area students — many joined by their families — attended the 10th annual College & Career Convention at the L.A. Convention Center Wednesday and Thursday.

Students and their families attended financial aid and college life workshops and met with more than 100 college and career representatives throughout the day, asking questions about available resources to pay for college.

“We’re here because my husband works and the money he makes is just enough to pay the bills and feed the family,” said Flor Hernandez, speaking in Spanish. She had brought her two sons, one a senior in high school, the other an eighth-grader.

“We already told him (son) that unfortunately we can’t give him money to pay for his school, but we can help him look … That’s why we’re here.”

Cash for College, a campaign led locally by the Los Angeles Area Chamber of Commerce and UNITE-LA, also organizes financial aid workshops January through March and an awards reception in the summer, all in an effort to inform the community about financial aid opportunities and encourage students to go to college.

“Now is the time for us to let our students and families know that if they want a college education, financial aid is available if they only reach out,” said L.A. Area Chamber Senior Vice President and UNITE-LA President David Rattray. “This event is about giving hope to thousands of education-hungry Angelenos and letting them know college is within their reach … Much to their surprise.”

During the event, Cash for College presented AB540 workshops, which focused on higher education opportunities for immigrant students. Ten students also won $1,000-scholarships on Wednesday night.

The 10th annual College & Career Convention is sponsored by ECMC, The Kresge Foundation, Bank of America, California Community Foundation, Deloitte, Ralphs, L.A. Trade-Tech, The Sterling Foundation, Inc., State Farm Insurance, San Manuel Band of Mission Indians, Toyota, Los Angeles Convention Center, Hot 92.3 and Univision.


The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region.  For more information, visit www.lachamber.com.

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Mandy Denaux, 213.580.7532
Alejandro Guzmán, 213.580.7544