Cash for College Hosting More Than 125 Free Financial Aid Workshops for High School Seniors

January 24, 2012 9:00 am

LOS ANGELES, CA — The Los Angeles Area Chamber of Commerce announced today that more than 125 financial aid workshops will be available throughout Los Angeles for high school seniors looking for help with Cal Grants and the Free Application for Federal Student Aid (FAFSA).

The free workshops are part of the statewide Cash for College campaign, led locally by the Los Angeles Area Chamber of Commerce and UNITE-LA. On “Super Saturday” Jan. 28, more than 35 workshops will be available throughout the region and more will continue to be offered in January and February leading up to the March 2 filing deadline. The free workshops are designed to help boost financial aid completion rates by assisting high school seniors and their parents understand the application process.

“For many of our families locally, it’s not about whether or not they want to send their children to college,” said L.A. Area Chamber President & CEO Gary Toebben. “What’s most crucial is alerting them to the opportunities available and then helping them understand the application process, which often can discourage their participation.”

Now in its 10th year, Cash for College has helped more than 56,000 students complete the FAFSA and Cal Grant GPA Verification Form and has awarded more than $2.6 million in college scholarships to more than 1,700 high school students in Los Angeles. In 2011, Cash for College students leverage an estimated $37 million in state and federal financial aid for its more than 7,000 workshop participants.

By attending Cash for College workshops, students and their families receive free, one-on-one professional assistance completing the FAFSA and Cal Grant GPA Verification Forms needed to qualify for financial aid and an opportunity to be entered into a drawing to receive a $1,000 scholarship.

For more information on Cash for College or to find a workshop nearest you, visit

Cash for College is sponsored by ECMC, The Kresge Foundation, Bank of America, California Community Foundation, Deloitte, Ralphs, L.A. Trade-Tech, The Sterling Foundation, Inc., State Farm Insurance, San Manuel Band of Mission Indians, Toyota, Hot 92.3 and Univision.


The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region.  For more information, visit

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Mandy Denaux, 213.580.7532
Alejandro Guzmán, 213.580.7544