News / Press Release

City Council to Honor L.A. Area Chamber, Campaign Partners for 10 Years of Helping Students Access 'Cash for College'

In just 10 years, Cash for College has helped more than 162,000 local students and their families learn about financial aid resources through yearlong programming and events

LOS ANGELES, CA — The Los Angeles City Council will recognize the Los Angeles Area Chamber of Commerce and its Cash for College campaign partners Friday for their efforts to help local students and their families access money for college.

Over the past 10 years, the L.A. Area Chamber, UNITE-LA and other local groups have helped build Cash for College into the premier source of financial aid information locally, especially among low-income families where students are often the first in their families to attend college.

“It’s been a good first 10 years … We’re really proud of the number of students that we have been able to help go to college,” said L.A. Area Chamber President & CEO Gary Toebben. “Many of these students did not think that college was attainable until we helped them and their families apply for scholarships and financial aid.”

Through the College & Career Convention and the Financial Aid Workshops, Cash for College has helped more than 56,000 students complete the Free Application for Federal Student Aid (FAFSA) and Cal Grant GPA Verification Form and has awarded more than $2.6 million in college scholarships to more than 1,700 high school students in Los Angeles.

In 2011, Cash for College students leverage an estimated $37 million in state and federal financial aid for its more than 7,000 workshop participants.

As part of this year’s Cash for College scholarship program and the I HEART FAFSA campaign, an additional $4,000 will be awarded to students who participate in the Why I Apply video contest where they can share their aspirations and help promote the campaign.

Cash for College is sponsored by ECMC, The Kresge Foundation, Bank of America, California Community Foundation, Deloitte, Ralphs, L.A. Trade-Tech, The Sterling Foundation, Inc., State Farm Insurance, San Manuel Band of Mission Indians, Toyota, Hot 92.3 and Univision.

For more information on Cash for College or to find a Financial Aid Workshop by ZIP code, visit


The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region.  For more information, visit

Show Other Stories

Mandy Denaux, 213.580.7532
Alejandro Guzmán, 213.580.7544