News / Press Release

L.A. Area Chamber Announces Brookings Senior Fellow Amy Liu as World Trade Week Event Keynote Speaker

LOS ANGELES, CA — The Los Angeles Area Chamber of Commerce announced today that Amy Liu, senior fellow, co-director and co-founder of the Brookings Metropolitan Policy Program will be the keynote speaker at the 86th annual World Trade Week Kickoff Breakfast on May 4.

Liu is a frequent speaker on ideas to advance U.S. economic competitiveness by building a next economy with state, federal and private sector partners. She is also currently leading a new effort to help civic, political and business leaders in metro areas adopt intentional, market-oriented economic strategies to grow regional economies.

Hosted by the L.A. Area Chamber, the breakfast officially kicks off more than 30 events that take place in May as part of a national World Trade Week campaign.

The L.A. Area Chamber will also present Bella Heule, president of World Trade Center San Diego, with the prestigious Stanley T. Olafson international trade award.

“Bella Heule has been a global trade champion expanding global trade awareness in Southern California,” said L.A. Area Chamber Senior Vice President Carlos J. Valderrama. “She has the perfect amount of experience and energy to really drive trade in our region.”

Heule became president of World Trade Center San Diego in 2002, and since then has earned a reputation as one of the best connected people in San Diego County. She brings extensive experience in international business to her position with a unique energy and drive that inspires those around her to excel.

Fluent in four languages, Heule began her international career in Switzerland, where she studied and worked for 10 years. Bella received her degree from the Neuchâtel Business College in Switzerland, and holds professional certification as a Global Logistics Specialist from California State University Long Beach. Past positions include import/export manager for an automotive accessory company in Neuchatel; customer service manager for Bern-based Carbamed medical device manufacturer/distributor; and special product development and implementation for Citicorp in Zurich.

Since arriving in California in 1992, Bella worked as international sales representative and export manager for SNUGTOP, and took on her first not-for-profit management position as Executive Vice President for the World Trade Center Association Los Angeles-Long Beach.

Named for former L.A. Area Chamber International Trade manager Stanley T. Olafson, the award is one of the Chamber’s oldest and most prestigious presented annually to an individual who has dedicated his or her life to the development of world trade in the region.

Recent Stanley T. Olafson award recipients include Dr. Abraham Lowenthal, University of Southern California; Carol Rowen, International Trade Education Programs, Inc.; Nancy Woo Hiromoto, Citizen Watch Co.

First observed in 1927 to promote the ports of Los Angeles and Long Beach, World Trade Week efforts have grown to promote the positive aspects of international trade that are vital to a strong local and national economy.


The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region. For more information, visit

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Alejandro Guzman, 213.580.7544
Mandy Denaux, 213.580.7532