L.A. Area Chamber, Cash for College Partners Give $40,000 in Scholarships During College Convention

October 4, 2012 11:00 am

The Los Angeles Area Chamber of Commerce, UNITE-LA and other local Cash for College partners presented $40,000 in scholarships to local students during the 11th annual College & Career Convention Wednesday and Thursday.

The two-day event drew more than 10,000 middle school, high school and college students throughout Los Angeles to the L.A. Convention Center in search of not only instant scholarship prizes, but access to financial aid experts that shared information on how to access state, federal and private resources to pay for college.

“It’s an unbelievable feeling to fill a convention hall full of aspiring college students looking for ways to fund their education,” said L.A. Area Chamber Senior Vice President of Education & Workforce Development David Rattray.  “And while giving away $40,000 in scholarship prizes is certainly fulfilling, our real purpose is to incentive these students to dig deep.  We want them to uncover every possible resource to help pay for their educations because we know that for many, mom and dad simply don’t have the funds.”

During the past 10 years, Cash for College has awarded $2.7 million in scholarships to more than 1,800 local students.  In that same time, the campaign has helped more than 182,000 students access an estimated $286 million in financial aid.

In order to qualify for scholarships and complete the entry forms, students were required to attend financial aid and college life workshops available throughout the event.  More than 50 college exhibitors and hundreds of financial aid presenters and volunteers staffed workshops and the exhibition floor.

Twenty of the $1,000 scholarships were geared toward middle school students and those just starting high school.  They had to sign an early commitment to do what it takes to get to college.  Twenty were presented to AB 540-eligible college students in need of assistance.  This year, the convention also featured federal Deferred Action workshops.

Cash for College is sponsored by Bank of America, ECMC, City of Los Angeles, California Student Aid Commission, Ralphs, Southern California Gas Company, Southern California Edison, The Sterling Foundation, State Farm, L.A. Trade-Tech College, California Community Foundation and the L.A. Convention Center.


The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region. For more information, visit www.lachamber.com.

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Alejandro Guzman, 213.580.7544
Mandy Denaux, 213.580.7532