News / Press Release

Partnerships Take Center Stage at L.A. Area Chamber's 17th Annual Principal for a Day (PFAD) Event

NBC4’s John Cádiz Klemack emcees event where area business leaders take on the role of principal to support public education and invest in the future workforce

LOS ANGELES, CA — Local business leaders had a first-hand look at the challenges and opportunities L.A. area schools face and learned how their companies can partner to build tomorrow's workforce at the Los Angeles Area Chamber of Commerce’s annual Principal for a Day event.

After spending time at area schools, the participants were recognized at a culmination luncheon held downtown. Recognizing the importance of the relationship between business leaders and schools, the luncheon’s theme focused on partnerships.

“Principal for a Day brings local business leaders and educators together to further advance the success of our students, particularly the underserved. This is at the heart of everything we do,” said David Rattray, executive vice president, Los Angeles Area Chamber of Commerce. “This year’s event highlighted these two sectors coming together as partners – a critical component in developing the workforce of tomorrow.”

Since the program’s inception 17 years ago, Principal for a Day has helped initiate hundreds of business-education partnerships. The work aims to match companies and organizations with Los Angeles Unified School District schools in order to engage the business community in public education. These partnerships enhance student learning by bringing relevant industry expertise and guidance into the classroom. The hope is the business leaders and their schools continue a partnership that lasts well beyond one day.

The L.A. Area Chamber and its strategic affiliate, UNITE-LA, gratefully acknowledge the support of sponsors and partners, including Andeavor, AT&T, The Walt Disney Company, Franklin Covey/The Leader in Me, International Trade Education Programs, Los Angeles Regional Coalition for Linked Learning, L.A. Regional STEM HUB, Los Angeles Unified School District and Southern California Leadership Network.


The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County.  Founded in 1888, the Chamber promotes a prosperous economy and quality of life in the Los Angeles region.  For more information, visit