by Webmaster

I'm Dreaming of a Green 2010

As we complete the first decade of the 21st century, I am reminded of the energy 10 years ago as we prepared for a new century. Do you remember the fear of Y2K and the rush to install new computers and software to make sure that your data and communications systems wouldn't freeze up on 01.01.00?

And do you remember the gala New Year's Eve events in every city and the extensive television celebrations of the dawn of a new millennium? Our community and nation need that same sense of excitement as we enter the second decade of the 21st Century.

The Y2K of this new decade is green. There is a rush to save money with green, save the planet with green and reach new customers with green. Y2K didn't end up being as fearful as people imagined, but it pushed businesses and individuals to stimulate the economy for all the right reasons.

Climate change may turn out to be the same. But if it stimulates the economy for all the right reasons and pushes businesses and individuals to prepare for the future, it can have the same positive impact on the economy as the new technology we purchased in preparation for Y2K.

My wish for 2010 is a year of green and green, more profits and more investment in technology and lifestyles to promote a healthier planet. Both will contribute to creating the jobs we need to put our citizens back to work.

I also want people around the world to be as green with envy about Los Angeles as they once were, because we offer a lifestyle and economic opportunities that are the envy of the rest of the world.

Let's join together in making this wish come true in 2010. And let's begin by taking some time this holiday season to refresh our bodies, minds and spirits in preparation.

I wish you and your families a blessed holiday season and peace to the entire world.

And that's The Business Perspective.