California Companies Partner with Alibaba to reach China Markets
L.A. Business This Week 7.10.20
July 10, 2020 10:00 am
Beyond Meat's flagship product, the Beyond Burger, is now available in Alibaba's Freshippo supermarkets across China.
Since opening its first store in 2016, Alibaba's Freshippo has expanded to 207 stores across 20 cities in China. Freshippo offers what Alibaba has coined a “new retail” experience, which seamlessly integrates online and offline grocery shopping. Approximately 40% of Freshippo’s products are imported into China from countries around the world, including many from the U.S. For some additional context, here is a brief video of how Freshippo works.
The meat substitute market in China is expected to grow to $12 billion by 2023. We are thrilled to team up with Beyond Meat to help them capitalize on this opportunity and introduce their hallmark Beyond Burger to the Chinese consumer. View the story that appeared on our Alizila website announcing the partnership.
In addition to Beyond Meat, other California companies such as Allbirds, Dr. Bronner’s, E. & J. Gallo Winery, and Fenty Beauty have partnered with Alibaba to reach the over 960 million (and growing) annual active consumers across China and Southeast Asia shopping on our platforms. Click on the above links to see how these California companies are working with Alibaba to expand their businesses through cross border e-commerce.